Hook, Catch and Don't Release : Tips for training openers / Officer.com, 22 May 2007
http://www.officer.com/article/article.jsp?id=35505&siteSection=3
VALERIE VAN BROCKLIN
"You're ready to begin training. You look at the sea of faces: some interested, some bored, some hostile, some veiled. What you say in the next few minutes can make or break all the work you put into this moment. It can tweak and pique your listeners' interest; engage their hearts as well as their minds in what's to come, or irretrievably lose them."