Loud music can make you drink more, in less time, in a bar / Eurekalert, 18 July 2008
http://www.eurekalert.org/pub_releases/2008-07/ace-lmc071308.php
"Commercial venues are very aware of the effects that the environment - in this case, music - can have on in-store traffic flow, sales volumes, product choices and consumer time spent in the immediate vicinity. A study of the effects of music levels on drinking in a bar setting has found that loud music leads to more drinking in less time."