Scottish Government spends 640,000 on anti-ageism ad campaign: online a key tactic / Public Technology, 8 July 2008

http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=16530

"A Scottish Government campaign to stamp out age-related discrimination is urging Scots to See the Person, not the Age - and an online advertising campaign is a central tactic. The £640,000 anti-ageism campaign will feature online, television, radio, and press advertising and encourage Scots to think past stereotypes based on age."