Online consumers not scared off by cyber criminals / Complaince & Privacy, April 2007
http://complianceandprivacy.com/News-BT-Trustguide.html
"Research from BT with support from the University of Plymouth and part funded by the DTI, indicates UK citizens are not ICT risk-averse
UK consumers are not as risk-averse when it comes to using online services as previously thought, according to recent research conducted by BT. Despite daily warnings about security threats and cyber-criminals, people are willing to take risks online, as long as they feel informed, and it is clear how consequences will be addressed."

Trustguide: Final Report : October 2006 / TrustGuide.org.uk, October 2006
PDF -http://www.trustguide.org.uk/Trustguide%20-%20Final%20Report.pdf
Hazel Lacohée, Stephen Crane, Andy Phippen