Binge Drinking Due To 'Copying' Behavior / Science Daily, 24 June 2008
http://www.sciencedaily.com/releases/2008/06/080624110917.htm
"The rise in binge drinking in the young is a "fashion phenomenon" where drinkers are copying their associates' behaviour, new research has shown."
Binge drinking in the UK: A social network phenomenon
Paul Ormerod and Greg Wiltshire / Durham University, June 2008
PDF - http://arxiv.org/ftp/arxiv/papers/0806/0806.3176.pdf