Ad gurus called in to help ID cards / silicon.com, 9 September 2008
http://www.silicon.com/publicsector/0,3800010403,39285292,00.htm
"The Home Office has enlisted the help of advertising agency M&C Saatchi to promote the national ID card scheme. Adverstising gurus will be employed to spread the word about the first wave of the scheme, set to be rolled out for foreign nationals in November this year."