A New reality: government and the IPOD generation /Reform and Ipsos MORI, 15 July 2008
PDF - http://digbig.com/4xkdr
"On 15 July 2008, Reform and Ipsos MORI published a report (A new reality: government and the IPOD generation) which suggests that government can be transformed for the better if it adopts some of the values of the IPOD generation – characterised by Reform as Insecure, Pressurised, Over-taxed and Debt-ridden – developing a more open approach to government, providing principled leadership and professionalism as well as communicating in exciting and imaginative ways."